New Outdoor Creativity
Products, brands and ideas that reflect the evolving ethos of today's outdoor and lifestyle entrepreneurs.
More and more of us are turning to the great outdoors to find peace, balance and a touch of adventure to offset our daily lives. The Outsiders showcases the perspectives and passions of the new creative scene that has emerged and is inspired by this development and its original products, brands and ideas.
The book captures the refreshing and evolving ethos of today's smartly successful outdoor and lifestyle entrepreneurs and features interviews with key players in the outdoor industry. Addressing modern globetrotters, these innovators rethink how the fundamental challenges posed by the wilderness meet the aesthetic needs of design-loving adventurers. The results are often radical, but always sympathetic, with an occasional romantic or ironic wink.