"We don't just sell an adventurous lifestyle, we live it"
Jussi Oksanen, founder of MIZU
Jussi Oksanen, an Olympic athlete and professional snowboarder for 18 years, has seven X Games medals to his name and is widely recognized as one of the greatest backcountry snowboarders of all time. It was while filming a snowboarding movie in Alaska in 2008 that Jussi, along with his friend and filmmaker Brad Kremer, realized how using single-use plastic water bottles was tarnishing their travels. Jussi's search for a reusable bottle that met both his demanding hydration needs and his style failed time and time again, and he guessed he wasn't alone. He pledged to create a company that would fill that void and soon after, Mizu was born.
"But who said that a great product couldn't be beautiful at the same time? "
Today, Jussi continues to push all Mizu products to their limits in real-life situations alongside Mizu advocates. His passion for a plastic-free playground is matched only by his passion for creating sustainable products for like-minded people. His credo: "At Mizu, we don't just sell an adventurous lifestyle, we live it. From our global team of athletes, photographers and explorers to the people who develop our products, we spend the half our life outdoors running our gear in the ground. So don't worry - we've got you covered 24 hours a day for ice cold water, hot steaming coffee, lifetime warranties and more again. But who said a great product couldn't be beautiful at the same time? Not Mizu. That's why we focus on premium design, innovative finishes, and an end product you'll want to own so much for. how it looks and how it works. Our journey at Mizu is authentic. From our very beginnings until today our mission continues, we have led the way by designing products that reflect who we are and where we want to go. us for the ride."