"Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry shows with our father, a teacher turned entrepreneur. We were raised in the appreciation of wild game, unknown territories and high quality gear.
But the coolers available at the time were simply not up to the task of our outdoor adventures - handles broke, latches came loose and lids sagged. Not only was replacing our coolers after each season a hassle, but those cheap, ordinary coolers were limiting our good times. This frustration led us to find a solution."

“In 2006, we founded YETI Coolers with a simple mission: to build the cooler we would use every day if it existed. A cooler designed for outdoor enthusiasts rather than mass-produced retailers. cooler that could withstand the rough treatment we would give it in the field and on the water.A product that simply wouldn't break.We decided early on that product innovation would come from necessity and first-hand experience - not market research and data analysis. Today, YETI products perform in the moments that matter most, whether it's an excursion into the wilderness of Alaska, rockfish hunting on the Gulf Coast, or just a get-together with friends in the backyard."